Google has claimed that they incorporate over 99 factors in their ranking algorithm. There is a wealth of detailed analysis, opinions and conjecture available on the internet that attempts to reverse engineer the "secret formula" and qualify the relative importance of every possible factor. Unless your website is competing in an ultra-competitive industry, this level of analysis and detail is not necessary. Especially considering that Google or any other search engine can easily tweak their ranking formulas at any time.
There are no guarantees that your website will be listed on page one of a search for your type of business but there are things that can be done to improve your chances.
Indexing
Search engines contain billions of HTML pages in their database(s). When a user performs a search, the search engine must not only filter a set of pages that are relevant to the query, but also rank (order) them from best to worst. Since it is impractical for search engines to use human reviews for the sheer volume of the databases, they rely on programmed algorithms to analyze and rank pages.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.
Check the ranking of your homepage using the tool below (range is 0-10). A page rank of 7 is five times more valuable than a page rank of 6. A page rank of 8 is five times better than a rank of 7 and ten times more valuable than a 6. If the result is not a 9 or 10 give us a call sooner than later because you're missing out on website hits, potential customers and solid revenue.
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Increasing prominence
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.
Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.
Updating content so as to keep search engines crawling back frequently can give additional weight to a site.
Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
Email Web Enchantment to find out how we can help your webstie ranking
on all the search engines.
SEO Services
Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft).
If your website ranks high on Google then you don't have to worry about the other search engines. So we focus on your Google ranking.
There are two categories of criteria that search engines use to rank
pages:
On Page Factors - Analysis of the HTML source code for a page
Off Page Factors - Analysis of inbound links and the pages they link
from
Each search engine weights factors differently, but the fact remains
that they all have a limited criteria to choose from. By optimizing your
site for one search engine, you will to a large degree optimize it for
all of them.
SEO is a commitment to Ecommerce. It doesn't happen in a week or
a month but rather is a six-month to year (and then yearly) effort.
Web Enchantment will create a custom package to meet your needs and include website maintenance too.